Digital Communication Strategist
Hey, I’m Alex Bennett—a digital communication strategist who believes in one simple truth: People trust people, not corporate jargon.
With an M.A. in Communication Studies from Boston University, I’ve spent years helping brands ditch the robotic tone and create messaging that actually connects with their audience. Whether it’s through content strategy, audience engagement, or crisis communication, my goal is to make brands sound more human, more relatable, and more trustworthy.
What I Do
- Craft brand voices that feel real. No fluff, just genuine conversations that build trust.
- Turn interactions into engagement. Every response is an opportunity to connect.
- Help brands navigate tough conversations. Crisis management with transparency and authenticity.
- Use data-driven insights. Understanding audience sentiment to shape messaging that works.
Where I’ve Worked
🔹 Digital Communication Strategist | GoodsResponse (Dec 2023 – Present)
— Leading strategy to make brand messaging more natural and engaging.
— Analyzing audience sentiment to shape responses that build trust.
— Publishing expert insights on audience engagement.
🔹 Senior Content Strategist | Freelance Consultant (Mar 2020 – Sep 2023)
— Helped startups and eCommerce brands find their authentic voice.
— Created engagement playbooks that boosted brand interactions by 40%.
— Led a content revamp that tripled organic engagement for a tech startup.
🔹 Content & Engagement Specialist | PR & Digital Media (May 2017 – Aug 2020)
— Researched online conversations to understand audience sentiment.
— Worked with PR teams on crisis communication strategies.
— Helped a tech brand recover from a reputation crisis, improving sentiment by 60% in 48 hours.
Professional Memberships
- American Marketing Association (AMA)
- International Association of Business Communicators (IABC)
Let’s Connect
📍 Los Angeles, CA
💬 Let’s make your brand sound more human!
🔗 Twitter/X: @meAlexBennet
🔗 Pinterest: mealexbennett